StrategySOP 01
Ad Account Review
From metric diagnosis to a testable creative hypothesis.
Learn the system behind $22M in Meta ad spend
The SOPs I use every day, and 1:1 calls to apply them to your brand.
Get the library for $1,250How to make ads that PRINT
Strategy
ResearchSOP 02
Deep Research
Customer, niche, competitors and objections before the first script.
ResearchSOP 03
Niche / Competitor Research
Winning competitors and trends, broken down into hooks and angles.
ResearchSOP 04
Finding Winning Ads on EU Market
Ad library reach as a proxy for spend and validation.
ResearchSOP 05
Reddit Answer
Real customer language and objections from niche communities.
ResearchSOP 06
KaloData
TikTok Shop videos with strong revenue signals, turned into briefs.
CopySOP 07
Native Ads
Long-form copy, audience-matched images, hooks, and a launch QC checklist.
CopySOP 08
Scriptwriting
GPT for the basics, a human touch on every line.
QASOP 09
Creative Checklist
Every check a creative passes before it reaches the client.
EditingSOP 10
Full Editor
Central reference for video and static ad production.
EditingSOP 11
Video Editor Extended
Standards, procedures, examples and decision rules in one place.
EditingSOP 12
Creatives Designer / Editor
Workflow, delivery standards and review for designers and editors.
AISOP 13
AI Avatar with Product
Realistic AI avatars holding your product, voiced and animated.
CreatorsSOP 14
UGC Sourcing
Reliable UGC creators for paid ads and organic testing.
CreatorsSOP 15
UGC Manager
Briefs, sourcing and delivery on time and on budget.
CreatorsSOP 16
Creator Ambassador Manager
Source, onboard and retain TikTok and Instagram creators.
OrganicSOP 17
Organic Content
Research accounts trained to surface niche trends and hooks.
TestingSOP 18
Iterations
Smart iterations of winners, guided by hook and hold rate.
Get insights in a 1:1 Session
Live session1:1
CREATIVE GROWTHyour next move
- 01Creative audit
- 02Growth roadmap
- 03Clear next steps
30 minUS$280
60 minUS$420
- 1-on-1 session to review your current creative strategy
- Personalized feedback
- Quick wins and long-term adjustments
30 min · US$28060 min · US$420
What people say after learning with me
Upwork review
You will get deep insight of a creative strategist that spent $22M in meta ads
“He is very knowledgeable and has a lot of ideas about how to create a good creative strategy system for your brand or your app. I got a lot.”
Upwork review
Freelance Growth Consultant Wanted — Help Me Reach $10K/Month Without Burnout or Going “Guru”
“I booked a consult to get clarity on scaling my freelance business, and Mariano delivered. In just one hour, he gave me a detailed, honest roadmap to grow to $10K/month without burning out. His advice around service positioning, skill stacking, and ecom creative strategy was spot on. Highly recommend if you're a freelancer or creative looking for real, practical guidance, and surely if you have an e-commerce business, because he truly knows his stuff.”
Upwork review
Looking for a Creative Strategist (Assistant)
“Mariano's Creative Strategist SOP is pure gold! Highly recommend checking it out.”
Upwork review
30 minute consultation
“Mariano is extremely knowledgeable when it comes to Meta ad strategy. I learned a lot on our call and would recommend him for a consult call!”
Upwork review
60 minute consultation
“Mariano is a top guy and a real expert in his field. He gave away lots of valuable info about his processes and was happy to answer all the questions I had in depth. Highly recommend.”